Project Brief

The start-up is an innovative dental technology company specializing in orthodontic solutions that improve patient outcomes. Their flagship product is a cutting-edge orthodontic solution, a thin, bio-coated orthodontic wire that eliminates the need for traditional brackets while delivering highly effective teeth alignment.

This product is designed to revolutionize orthodontic treatment by providing a discreet, comfortable, and faster alternative to conventional methods. Unlike clear aligners, which require frequent replacements and patient compliance, the product remains in place throughout the treatment period, working continuously to significantly reduce overall treatment time and cost.

The technology has been clinically tested and is already gaining traction in the local market, where it is successfully adopted by leading university hospitals and clinics. The company has also secured exclusive distribution agreements in key international markets, strengthening its presence in Asia and beyond.

As the company prepares for global expansion, it is focusing on Southeast Asia and North America, conducting a comprehensive market validation study to assess its commercial viability, regulatory preparedness, and patient adoption potential.

Advisors Needed

Industry Expert Specialties:

• Commercialization of dental technology

• Market access for medical and dental devices

• Regulatory affairs for dental products

• Materials science and biocompatibility in orthodontics

Experience:

• Minimum of 10 years in healthcare or dental technology, specializing in market entry, commercialization, or regulatory roles within multinational corporations (MNCs)

Medical Expert Specialties:

• Orthodontics

• Dental Surgery

• Prosthodontics

• Periodontics

Experience:

• Minimum of 10 years in clinical practice with a focus on orthodontic treatments or restorative dentistry

Geographical Focus Key Regions: India, Southeast Asia, Korea and North America

Work Required: Advisors will be provided with a detailed background document on the company and its flagship product, including its features, benefits, and the company’s vision for a new orthodontic treatment journey.

Survey Completion: Experts will provide detailed feedback through a survey consisting of approximately 25-30 multiple-choice and open-ended questions focused on market potential, usability, and clinical impact.

Estimated Time Commitment: ~1 hour