Project Brief
A leading high-tech enterprise from China, specializing in the R&D, production, and sales of liquid chromatography and scientific instruments, is seeking to expand its market presence in Southeast Asia (Singapore, Malaysia, Thailand, Indonesia), South Korea, and India.
Company Overview
With over 30 years of innovation, the company has developed six generations of liquid chromatography products, including pumps, detectors, and autosamplers. Their comprehensive portfolio serves applications in analysis, separation, preparation, and clinical diagnostics.
Core Product Offerings
High-Performance Liquid Chromatography (HPLC)
Gas Chromatography (GC)
LC/MS Systems
Preparation & Purification Chromatography Systems
Chromatographic Workstation Software
Chromatographic Columns & Accessories
Metering Pumps
Target Markets & Customers
Their customer base includes scientific research institutions, universities, pharmaceuticals, food safety, petrochemicals, and environmental protection & testing organizations.
Expansion Goals
The company aims to establish a strong foothold in new APAC markets by:
Understanding key market segments in each region
Understanding local regulatory requirements and market dynamics
Enhancing brand positioning against regional competitors
Identifying key distributors and strategic partners
Experts Needed
· 10 experts across Southeast Asia (Singapore, Malaysia, Thailand, Indonesia), South Korea, and India
· Medical Experts Specialties: Clinical Laboratory Directors, Pharmaceutical Quality Control, R&D Scientists
· Industry Experts Specialties: Regulatory, Distributors, Past Commercial Role in Top Chromatography System Companies (Waters, Agilent Technologies, Shimadzu, ThermoFisher)
Advisors should have at least 10 years of experience in their respective fields.
Work Required
· Review: Read a detailed backgrounder on the company and its products
· Interview: 1-hour discussion for deeper insights
Note
If your expertise aligns with this project, we encourage you to apply for consideration. Due to expected high interest, only shortlisted advisors will be contacted for follow-ups.
For specific questions regarding eligibility or other inquiries, please reach out via the contact details below.