Project Brief

 Poor posture and movement-related musculoskeletal issues are increasingly common across clinical, fitness, and wellness populations. Despite high awareness, posture and movement assessments today still rely largely on manual, subjective tools that are time-consuming, inconsistent, and difficult to standardize or scale.

Recent advances in AI and 3D imaging have enabled new digital solutions that aim to deliver more objective, repeatable, and visually intuitive assessments of posture and movement. These tools are being explored across physiotherapy, fitness, rehabilitation, and preventive health settings.

Project Overview

This project aims to evaluate the usability, clinical relevance, and market fit of an AI-powered posture and movement analysis solution in the Southeast market.

The solution enables:

• Objective posture assessment (e.g., head, shoulder, pelvic, and lower-limb alignment) without manual measurement tools

• Fast assessments

• Anatomy-aware AI for analyzing static posture and basic functional movements

• Clear 3D visual reports to support client or patient understanding

Advisors Needed

Industry Expert Specialties:

• Fitness center owners or senior managers

• Experienced fitness trainers or performance coaches

Medical Expert Specialties:

• Physiotherapists (musculoskeletal, sports, or rehab focus)

• Traditional Chinese Medicine practitioners with experience in musculoskeletal or posture-related care

Experience:

• Minimum 5–10 years of relevant professional experience

Geographical Focus Key Regions: Southeast Asia

Work Required: Advisors will be provided with a detailed background document on the company and its flagship product, including its features, benefits, and the company’s vision for a new orthodontic treatment journey.

Survey Completion: Experts will provide detailed feedback through a survey consisting of approximately 25-30 multiple-choice and open-ended questions focused on market potential, usability, and clinical impact.

Estimated Time Commitment: ~1 hour

The honorarium provided shall be subject to the qualifications, relevance, and experience level of the applicant.