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Case Study
Supporting Market Validation for a Medtech Startup in Cardiology
The Challenge
A medtech startup specialising in cardiology solutions was preparing to enter several key international markets. To make informed strategic decisions, they needed:- A clear understanding of recent developments, competitors, and emerging research in each target market
- Validation on whether their product-in-development met real clinical and market needs
However, they were operating with a limited budget and needed a lean approach to gain meaningful insights.
Our Recommendation
Given their strong in-house medical expertise, we recommended the use of Easy Insights, our pay-as-you-go solution for rapid, targeted feedback. This allowed them to:- Create and customize their own survey
- Choose and engage shortlisted experts from our trusted network without the cost of full-service consulting
- Collect insights more quickly while maintaining full control over raw data collection
- Minimize spend by using our flexible, per-response pricing model
The Results
By leveraging Easy Insights, the startup was able to:- Validate the clinical relevance and market need for their product in target markets
- Gain expert input on competitor activity, emerging trends, and market entry considerations
- Identify high-quality respondents from the survey and engage them further via Expert 1-on-1 Calls through our platform to dive deeper into key feedback areas
- Move forward with greater clarity and confidence, all while keeping costs controlled and execution lean
The combination of self-directed surveys and analytics, followed by deeper conversations after, gave them rich, actionable insights – delivered quickly and cost-effectively.
“With Easy Insights, we’ve reimagined how healthcare innovators access expert feedback—making it faster, more flexible, and up to 50% more cost-effective than traditional models. Whether you're confident running your own research or need support along the way, we offer optional add-ons to guide you where it matters most. You stay in control, and your budget goes further.”
Chris Lee
Chris Lee
CEO, VentureBlick
VentureBlick is the Go Global partner for healthcare innovation. We connect key players worldwide to foster impactful collaborations, helping startups scale, SMEs with global expansion, and corporations in discovering new technologies on a global scale.
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